My unique background comes from an education in public relations and 10 years of interactive production and marketing with some of the most cutting-edge digital shops and agencies in Orange County such as Mindflood, DGWB Advertising, 2Advanced Studios and Thinkbig Media. I have managed interactive projects and campaigns from start to finish and understand the value of public relations in content creation and promotion to support these campaigns. I’ve worked with clients in many different industries including TLC Laser Eye Centers, The Japan Tourism Board, Blue Collar Interactive, Qualcomm Enterprise Services, TRD USA, Red Bull North America, Design Reactor, Sisu, Inc., The Hollywood Reporter and Buy.com.
When I left the agency world over three years ago to start a family, I found myself in the perfect position to start a consulting practice that combined my public relations experience with my love and understanding of all things interactive. Currently, I spend most of my time working with the all-star public relations team at GOLD PR (www.goldpr.com) as their social media strategist, managing social media, event planning, and all blogger relations. Our clients include Invisalign Teen, ZELTIQ, Marc Allison Jeans, ChicaLogic and SEMA. I also enjoy working with Blue Collar Interactive and HDS Premier Consulting on a regular basis.
Throughout my career, I have been fortunate to work with so many talented teams to produce work that has received national and international accolades including the ADDY Awards, Webby Awards, The One Show, Belding Awards, HOW Magazine Interactive Awards and the Davey Awards. I received my bachelor’s degree from Chapman University in communications with an emphasis in public relations.
Strategic Consulting: Public relations, social media, account planning & management
Event Planning & Management: Lifestyle/action sports, tradeshow/conference, custom blogger events
Interactive Public Relations: WOM campaigns, contests/giveaways, blogger campaigns and outreach, blogger/lifestyle events
Social Media: Creation and management of social media profiles, content strategy and calendars, social media policy
Content Creation: Copywriting, social content, video content, widgets, microsites